Social Listening in the New Normal
What is Social Listening? While the term is often used interchangeably with Social Monitoring, there are key differences between the two concepts. Social Monitoring is the practice of tracking comments and exchanges about your brand within existing channels and taking direct action to respond to them. Social Listening refers to the full spectrum of comments and exchanges around your brand online—including tracking of competitors and broader industry trends. When used effectively, Social Listening can be a vital tool to better understand your target audience and help your brand make more informed decisions.
Here are 3 tips on the potential for Social Listening to help your brand navigate the New Normal:
1. The Right Tone of Voice
2. New Keywords
3. New Localization Strategy
There’s no denying that brand strategy in the New Normal has become a high-risk, high-reward game. Increasingly, it’s become a balancing act between caution and care on the one hand, and productivity and results on the other. Powerhouses like Amazon took hits early in the crisis when employees condemned the brand on social media for lack of proper action to protect its workforce. While gestures like donating to charity helped offset the damage from the outcry, the ultimate boost for Amazon came by keeping their delivery schedules widely on track when the need for fast home delivery was more crucial than ever. The only way to forge the right strategy for your brand is to keep your ear to the ground and stay quick on your feet. Social Listening can offer that crucial edge to help your brand adapt and thrive amid changing sentiments and consumer behavior.
For more information, get in touch—our Digital Strategy team will be delighted to assist you with your brand strategy.
Contact our team for further info or a quote
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