NFT: The next big thing in digital marketing?
From Christie’s $69 million sale of a digital work of art to Jack Dorsey’s $2.9 million tweet, over the past few weeks a three-letter word has taken the world by storm: NFT. Though still a nascent technology, many believe NFTs and their underlying blockchain technology will radically reshape the future of business. In this article, we’ll look at some potential NFT use cases for brands, particularly in the realm of digital marketing.
3. NFTs eliminate business friction like shipping costs, product defect rates, storage costs, etc. They can therefore be a superior solution depending on your goals. Ultimately, luxury brands are not driven by selling physical products so much as by selling the brands themselves—so why not sell them virtually?
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