Gamification in 2021: Playing to Win
The gamification market is growing rapidly, with Fortune magazine reporting an estimated value of $6.3 billion in 2019 and a projected value of $37 billion in 2027. So, what exactly is gamification? Gamification is “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.”1 In other words, gamification brings gaming elements into non-gaming environments to drive users towards an objective.
Over the years, the growth of gamification has gone hand-in-hand with advancing technologies: from the rise of smart phones and social media platforms to more recent innovations like Virtual Reality (VR), Augmented Reality (AR) and Livestreaming, new technologies continually enrich gamification with greater possibilities.
Nonetheless, winning market shares is not only about the latest technology. Mobile gaming, for example, makes up the lion’s share of the gaming industry, accounting for over 43% of the $177.8 billion market—and rendering it one of the highest performing industries of 2020 with a total of $77.2 billion in revenue. Its low barriers to entry for developers and heightened accessibility to players are, at least in part, to thank.
Gamification can help your brand in several ways:
1. Brand awareness
2. Enhanced brand loyalty
3. Gen Z targeting
4. Data collection
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