How Benefit Cosmetics expanded its digital presence around the world





Partnership with Datawords

Since 2015

Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.


  • Expanding from 1 to 40+ markets in less than 2 years (digitally)
  • Maintaining a consistent brand voice and brand identity
  • Managing international content with technical platforms
  • Increasing visibility and SEO relevance 


  • Organised model with fewer communication flow streams
  • Technology, culture and content blending together
  • Deep local understanding of the brand
  • SEO optimised strategies for each local market


  • Growing from 1 to 42 international markets on a digital level
  • Over 1 million new visitors each year on localised websites

Emily Dupuis

Benefit Cosmetics Web Operations Project Manager

A little word from...

Benefit Cosmetics’ brand message and story has never been as consistent globally, and the efficiency to reach local markets has attained a level we couldn’t possibly envision.

Expertise used to succeed

Deep specialisation enables us to deliver better than anyone else, anywhere. Our range of digital services performs brilliantly on its own or as part of an integrated campaign designed to fully maximise the online opportunities for your brand.

Website Localisation and
Content Management



International SEO and SEA

Translation and Copywriting

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