Benefit & its digital presence around the world

How Benefit Cosmetics expanded its digital presence around the world

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Industry

Cosmetics

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Partnership with Datawords

Since 2015

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Website

https://www.benefitcosmetics.com/us/en

Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.

Challenges

Expanding from 1 to 40+ markets in less than 2 years (digitally)
Maintaining a consistent brand voice and brand identity
Managing international content with technical platforms
Increasing visibility and SEO relevance

Solutions

Organised model with fewer communication flow streams
Technology, culture and content blending together
Deep local understanding of the brand
SEO optimised strategies for each local market

Results

Growing from 1 to 42 international markets on a digital level
Over 1 million new visitors each year on localised websites

Emily Dupuis

Benefit Cosmetics Web Operations Project Manager

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Benefit Cosmetics’ brand message and story has never been as consistent globally, and the efficiency to reach local markets has attained a level we couldn’t possibly envision.

Expertise used to succeed

Deep specialisation enables us to deliver better than anyone else, anywhere. Our range of digital services performs brilliantly on its own or as part of an integrated campaign designed to fully maximise the online opportunities for your brand.

Website Localisation and
Content Management

International SEO and SEA

Translation and Copywriting