L’Oréal Professionnel purchase intention increase |Datawords

How L’Oréal Professionnel USA increased purchase intention on their website by 50%

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Industry

Beauty

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Partnership with Datawords

Since 2012

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Website

us.lorealprofessionnel.com/

L’Oréal Professionnel USA wanted to install a process to keep its website fresh and alive through inspiring content. See how their partnership with Datawords helped them with this important goal:

Challenges

The need to update the website daily with new content
Creating multiple touchpoints to drive consumers to their hair salon
Improving SEO rankings
Finding new ways to increase social media engagement

Solutions

Industrialized Sitecore Webmastering process
Average turnaround time per update request: 3 hours
Number of updates produced in 2017: 180

Results

Traffic volume increased by 15%
Bounce rate decreased from 58% to 19% which demonstrates improved quality visits
Purchase Intention conversion rate increased by 48% (users redirecting to e-tailers)

Increase purchase intention 48% 48%

Traffic volume increased by 15% 15%

Bounce rate decreased from 58% to 19%

Lauren Grunberg

Digital Director, L’Oréal Professionnel USA

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A little word from...

We value the partnership with Datawords and appreciate the work they have done to make our consumer website a best-in-class site among the global L’Oréal Professionnel websites.

Expertises used to succeed

Deep specialization enables us to deliver better than anyone else, anywhere. Our range of digital services performs brilliantly on its own or as part of an integrated campaign designed to fully maximize the online opportunities for your brand.

Website Localization and
Content Management

International SEO and SEA

Translation and Copywriting