How Benefit Cosmetics expanded its digital presence around the world





Partnership with Datawords

Since 2015

Benefit Cosmetics – one of the most fun, successful and innovative brands in the US – wanted to increase its international digital presence. See how their collaboration with Datawords helped them accomplish this goal.


  • Expanding from 1 to 40+ markets in less than 2 years (digitally)
  • Maintaining a consistent brand voice and brand identity
  • Managing international content with technical platforms
  • Increasing visibility and SEO relevance 


  • Organized model with fewer communication flow streams
  • Technology, culture and content blending together
  • Deep local understanding of the brand
  • SEO optimized strategies for each local market


  • Growing from 1 to 42 international markets on a digital level
  • Over 1 million new visitors each year on localized websites

Emily Dupuis

Benefit Cosmetics Web Operations Project Manager

A little word from...

Benefit Cosmetics’ brand message and story has never been as consistent globally, and the efficiency to reach local markets has attained a level we couldn’t possibly envision.

Expertises used to succeed

Deep specialization enables us to deliver better than anyone else, anywhere. Our range of digital services performs brilliantly on its own or as part of an integrated campaign designed to fully maximize the online opportunities for your brand.

Website Localization and
Content Management



International SEO and SEA

Translation and Copywriting

Get in touch with us for job opportunities or solutions!

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